STUDIO SEIDENSTICKER

PROJECT: STUDIO SEIDENSTICKER x FALL 2024

Fashion campaigns often build elaborate worlds.
For Studio Seidensticker Fall 2024, we decided to remove one.

The goal wasn't to present the collection within a setting, but to isolate it - reducing everything down to silhouette, texture and attitude.

The campaign was produced by Two Dudes Filmproduktion, a film production company based in NRW, Germany.

We placed the model inside a controlled black space with no horizon, no architecture and no visible environment. The absence of a set allowed the focus to remain entirely on the garments.

At the center of the space stood a glowing glass cube - part pedestal, part stage.
A simple structure that elevated the model while keeping the composition minimal and precise.

Nahaufnahme von einer Person in schwarzer Jacke, die einen Reißverschluss schließt. Die Person trägt zwei silberne Ringe an den Fingern.
Nahaufnahme einer Person in dunkler, lockerer Jeans und dunklem Oberteil, mit sichtbarem Label "Studio Saldenstruck" an der Taille, vor schwarzem Hintergrund.

Photography and cinematography by Levi Stute, filmed at Darkhall Filmstudio.
Direction and pre-production by Jan Verborg.

Produced by Two Dudes Filmproduktion.

Not fashion in a place.
Fashion as the place.

Junge Frau steht auf einer weißen Plattform unter einer großen, leuchtenden Lichteinheit, in einer dunklen Umgebung mit bläulichem Licht, trägt dunkle Kleidung und schaut direkt in die Kamera.

The lighting came from above, similar to a spotlight in an empty theatre - controlled, precise and direct.
This approach allowed every fold, every seam and every movement of the garments to stand out clearly.

The result is not a traditional scene, but a minimal composition built around body, fabric and light.

Junge Frau in dunkler Denim-Jacke vor hell beleuchtetem Hintergrund, blickt ernst in die Kamera.
Eine Frau steht auf einer weißen Plattform in einem dunklen Raum mit einer hellen, unteren Lichtquelle.