KUNUNU
PROJECT: “ERST KUNUNU, DANN BEWERBEN!”
Indecision is universal.
From small everyday choices to life-changing ones - hesitation is part of daily life.
For the online advertising campaign "Erst Kununu, dann bewerben", Two Dudes Filmproduktion produced three commercial spots based on a simple idea:
people struggle with decisions - but choosing the right employer shouldn't be one of them.
As a film production company based in NRW, Germany, we approached the project with a cinematic but relatable tone. The concept by director Jan Verborg translates everyday indecision into simple, recognizable moments.
A man staring into an open fridge, unable to decide what to eat.
Someone switching endlessly between outfits.
A couple debating what to watch - until sleep makes the decision for them.
Two Dudes Filmproduktion handled the full commercial production in NRW, Germany, bringing direction and cinematography together within one team. The campaign was directed by Jan Verborg and shot by Levi Stute.
Working closely between directing and cinematography allowed us to keep the visual language consistent throughout the entire production.
As a commercial film production company based in NRW, we produce advertising films for brands, agencies and digital campaigns across Germany and Europe. Our work is designed for modern distribution — from online campaigns and social media to larger brand productions.
Each scene slightly exaggerates everyday situations - just enough to make them feel familiar.
Real environments, carefully controlled lighting and natural performances keep the scenes grounded while building subtle tension around simple decisions.
The final message shifts the perspective:
If everyday choices are already difficult,
choosing the right employer shouldn't be.
First Kununu. Then apply.